Introducing Salma Muhammad

Salma Muhammad has fought all the odds to pave the way for sustainable jewelry and fashion products in Egypt with her brand ‘Be Green by Salma’ - an exclusive platform for designers, artists and fashionistas working towards a green future.

Trusting one’s own beliefs

Salma Muhammad studied marketing and business entrepreneurship in Germany and the United States to educate herself about sustainable products. Back home in Egypt, she found it challenging to market her eco-friendly fashion and jewellery brand. Salma remained patient, resilient and undaunted by rejection. She continued educating the community on sustainable fashion at universities, talk shows and various online and offline events to further establish her brand.

Light at the end of the Tunnel

Salma Muhammad was always confident of her goals and ‘Be Green by Salma’ gradually expanded beyond just fashion to include sustainable stationery. It also extended its community involvement to workshops on recycled crafts. Salma Muhammad’s hard work finally paid off and her brand is now supported by a wide community of prominent artists, creators and sustainable fashion lovers.

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